White Paper
Strategic Thinking

Protecting Brands from Malicious Misinformation

Fake news and other malicious content targeting businesses are on the rise and wreaking havoc on everything, from sales to stock prices.
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Register to download this White Paper

 

Despite the danger of fake content, combating it is still low on executive agendas. Rapid advances in technology are lulling many into believing that artificial intelligence (AI) and other software will be able to rid the world of fake and offensive content before it spreads. However, putting all the eggs in the technology basket can put organizations in harm’s way.

In this free White Paper created by Harvard Business Review Analytic Services in association with Teleperformance, you will learn about:

  • Consumers lose trust in brands that advertise near offensive content
  • Protecting the Brand
  • Fake content about businesses
Download now
Register to download this White Paper

 

Despite the danger of fake content, combating it is still low on executive agendas. Rapid advances in technology are lulling many into believing that artificial intelligence (AI) and other software will be able to rid the world of fake and offensive content before it spreads. However, putting all the eggs in the technology basket can put organizations in harm’s way.

In this free White Paper created by Harvard Business Review Analytic Services in association with Teleperformance, you will learn about:

  • Consumers lose trust in brands that advertise near offensive content
  • Protecting the Brand
  • Fake content about businesses